Charged with some directional thinking by Hutchison – the company behind the 3 brand – London-based design agency Priestman Goode worked on the principle that the phone market’s move from speech to media will accelerate. ‘Clips from TV shows are already a major part of 3’s traffic,’ explains Paul Priestman. The team predict such shared experiences will be the phone’s main selling point, so the handset flips over to reveal a screen that can broadcast video to a whole room. Could this be the product that takes the phone from one-to-one communicator back to Alexander Graham Bell’s dream of a broadcasting device?
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